There are now a handful of tools that track and improve AI visibility. Most do part of the job. A few do all of it. This is an honest comparison of where each one fits.

We make one of these (Tracemetry), so consider the source. We've tried to make the comparison real — we name where the others win.

The tools

The current set of meaningful entrants:

• Tracemetry — full loop: track, find opportunities, generate grounded content, publish, re-measure
• Profound — enterprise AI visibility analytics
• Otterly.AI — prompt monitoring SaaS, self-serve
• Goodie AI — agency-friendly visibility + content
• AthenaHQ — GEO for B2B SaaS
• Peec AI — prompt monitoring + competitor tracking

What each one does

Tracemetry — full GEO loop

The thesis: tracking is the start, not the end. Tracemetry runs the complete workflow — measure presence weekly, surface gaps as opportunities, generate source-grounded briefs in your brand voice, route through editorial review, publish, re-measure.

• Surfaces tracked: ChatGPT, Claude, Perplexity (+ Gemini on Pro)
• Pricing: Tracker $39, Pro $199, Agency $599, Enterprise custom
• Sweet spot: B2B SaaS, content agencies, mid-market DTC

Strengths: brand-voice content generation respects tone/aliases/forbidden phrases. Section-level draft regeneration. Honest claim grounding (not theater). Cost telemetry per workspace. Free public audit at /audit.

Trade-offs: newer than the established players. Smaller customer base. Some vendor-specific CMS connectors (Webflow, Shopify) still in private beta.

Profound — enterprise analytics

Profound built the first deep dashboard for GEO. Heavy enterprise positioning, heavy enterprise pricing.

• Surfaces tracked: ChatGPT, Perplexity, Gemini, Copilot
• Pricing: "Contact us" (typical entry $1,500–$4,000/mo)
• Sweet spot: Fortune 1000 brands, ~$50M+ revenue companies

Strengths: deep analytics, mature dashboard, enterprise contracts. Strong brand-tracking emphasis.

Trade-offs: no self-serve. No public audit. Content generation isn't the focus — it's a measurement product. Pricing puts it out of reach for indies and most SMBs.

Otterly.AI — prompt monitoring

Otterly was early to the category with self-serve prompt monitoring. Clean product, narrow focus.

• Surfaces tracked: ChatGPT, Perplexity, Google AI Overviews
• Pricing: Starter $29, Pro $79, Business $199+
• Sweet spot: SMB and indie brands that want to track without paying enterprise rates

Strengths: cheapest entry point. Simple UI. Public prompt-checker tool as a lead magnet.

Trade-offs: tracking-only. No content generation. No grounded briefs. You see the gaps but have to close them yourself manually.

Goodie AI — agency content

Goodie positioned itself around agencies and content workflow. Brand voice + tracking + content generation.

• Surfaces tracked: ChatGPT, Perplexity
• Pricing: ~$150–$500/mo (multiple tiers)
• Sweet spot: Content agencies running 5–20 client accounts

Strengths: client-account separation. Brand voice handling. Decent content briefs.

Trade-offs: smaller surface coverage than the leaders. No Claude tracking. Less mature visibility analytics.

AthenaHQ — B2B SaaS focused

AthenaHQ went vertical: AI visibility for B2B SaaS specifically.

• Surfaces tracked: ChatGPT, Perplexity
• Pricing: $79+ starter
• Sweet spot: B2B SaaS Series A–C

Strengths: B2B SaaS-specific prompts library. Sales enablement angle. Public site audit as a freemium hook.

Trade-offs: vertical focus means features like agency workspaces, e-commerce schema, and editorial review aren't priorities.

Peec AI — prompt monitoring + competitor tracking

Peec focused on competitor monitoring as a wedge into AI visibility.

• Surfaces tracked: ChatGPT, Perplexity, Claude
• Pricing: $79+ starter
• Sweet spot: Mid-market B2B with clear competitive set

Strengths: strong competitor tracking UI. Reasonable surface coverage.

Trade-offs: lighter on content generation. No agency multi-client support.

Feature comparison

A simplified matrix. Pricing reflects entry tiers; deeper plans differ.

How to pick

Three honest decision rules.

Pick Tracemetry if…

• You want one tool that closes the loop end-to-end (track → opportunity → brief → draft → publish → re-measure)
• You care about brand voice surviving the content generation
• You want a free public audit you can share with prospects
• You're a B2B SaaS, content agency, or mid-market DTC team that wants $39–$599/mo pricing instead of enterprise

Pick Profound if…

• You're a Fortune 1000 brand with a $2K–$5K monthly budget for analytics
• You don't need content generation as part of the package
• You want the most mature dashboard and don't mind the enterprise sales motion

Pick Otterly if…

• You only want to track AI visibility, not generate content
• You're an indie brand or solo founder with a tight budget
• $29/mo entry-point matters more than depth

Pick Goodie or AthenaHQ if…

• You're already evaluating them and the team knows the product
• Their vertical (agencies for Goodie, B2B SaaS for AthenaHQ) is a tight fit
• They give you a real demo result that beats the alternatives

Pick Peec if…

• Competitor monitoring is your primary use case
• You don't yet care about content generation

A note on the category

This space is moving fast. Pricing changes monthly. Features ship weekly. Anyone telling you definitively "use X" should be questioned — including this post.

The right way to evaluate: pick two or three of these tools, run them on the same domain for a month, and compare what they actually produce for your specific category. That gets you a defensible answer in 2 weeks instead of 2 months of feature-table research.

Start with the free check

Either way, the cheapest first move is to see where you stand today.

• Tracemetry public audit — free, 60 seconds, ChatGPT + Claude + Perplexity
• Otterly's prompt-checker tool — free, ChatGPT + Perplexity
• AthenaHQ's site audit — freemium hook

Run all three. See whose output is most useful for your specific category. Then pick.

If you go with us: get started on Pro, cancel any time. 250 tracked prompts, full content loop, weekly digest.