1. Ingest sources
Crawl your site and competitor sites. Classify pages by intent and archetype.
RESOURCES
The GEO playbook.
Generative engine optimization is the practice of getting your brand recommended by AI assistants. This is what we've learned shipping it.
What GEO is — and isn't
GEO is the practice of getting your brand mentioned, cited, or recommended in AI-generated answers. It is not the same as SEO. SEO optimizes for rank in a list of links. GEO optimizes for being the one named in a single answer. The mechanics overlap (structured content, authority, freshness) but the scoring is entirely different.
The 7-step GEO loop
2. Map the prompt universe
Generate the set of buyer-relevant prompts AI assistants produce for your category.
3. Track presence
Run prompts weekly across ChatGPT/Claude/Perplexity. Parse mentions and citations.
4. Rank opportunities
Score gaps by intent weight, competitive position, and revenue proximity.
5. Brief + generate
Convert each opportunity into a grounded brief, then a source-cited draft.
6. Review + publish
Editorial review + audit trail. Then ship via your destination connector.
7. Re-measure
Watch the next visibility pass. Did the published asset move presence? Iterate.
What earns AI mentions
Specific, source-backed claims. Comparison and decision-stage pages. Clean schema (Article, FAQPage, ComparisonPage, HowTo where applicable). Real first-party data and case studies. Pages that answer the prompt directly instead of burying the answer under a 500-word intro.
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