Mention Rate
Mention rate is the percentage of relevant AI-generated answers in which your brand name appears.
The fundamental Generative Engine Optimization metric. It tells you what fraction of the conversational answer surface your category occupies. Calculated against a custom prompt universe, sampled 3+ times per week per AI surface for credible measurement.
Mention rate without competitor context is vanity. A 15% mention rate is excellent in a fragmented category and poor in one dominated by a 70%-share leader. Always pair with share of voice.
FAQ
What's a good mention rate?
Depends on category. Top-decile B2B SaaS hits 40%+. Median is ~14%. Below 5% means effectively invisible. Devtools and well-defined niches skew higher.
Deeper coverage: full guide →
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