LLM Citations

LLM citations are the source links or attributions that large language models include in their generated answers.

Different AI assistants cite at different rates. Perplexity cites in nearly every answer. ChatGPT cites when in web-search mode (most queries by 2026). Claude cites when its search tool is invoked. Gemini cites when retrieval is triggered, less often otherwise.

For brands, LLM citations are the highest-leverage GEO outcome because they're clickable: a citation drives traffic in a way that a plain mention doesn't. Optimizing for citation specifically means writing content that's easy to attribute (direct claims with named entities), shipping clean structured data, and earning the kind of authoritative-source-domain status that makes you a default citation candidate.

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