Share of Voice (AI)
Share of voice in AI search is your brand's mention rate relative to direct competitors in the same prompt set across AI assistants.
Calculated as: (your mention rate) ÷ (your mention rate + competitor mention rates) × 100. Useful for relative measurement when absolute mention rates fluctuate with prompt-universe changes or model updates.
The metric is most reliable when computed against a defined competitor set (3–5 named brands) over a static prompt universe (100+ prompts) sampled weekly.
For B2B SaaS in 2026, top-decile share of voice runs 35–50% in well-defined niches and 10–25% in fragmented categories.
FAQ
How do you measure share of voice in AI?
Define a 100+ prompt universe. Run each prompt 3+ times per week across ChatGPT, Claude, Perplexity, and Gemini. Count brand mentions for your brand and your top 3–5 competitors. Compute share as your mentions divided by total brand mentions.
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