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Set up your brand voice

Settings → Brand lets you configure exactly what Tracemetry feeds the LLM when it generates briefs and drafts. The fields that matter most: Tone (formal / neutral / conversational / playful), Voice guidance (a short paragraph describing how you want to sound), Style examples (paste 1–3 paragraphs of your best existing writing — the model uses these directly), Forbidden phrases (cliches the model must never emit), Brand aliases (other names or product labels for your brand — used for mention matching too), Banned competitors (brands you legally cannot reference). Changes apply the next time a brief or draft is generated; existing artifacts aren't auto-updated. Use "Regenerate brief" on the brief detail page to roll forward.

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