Claude Search
Claude Search is Anthropic's integrated web search feature inside Claude, which performs live retrieval and synthesizes cited answers.
Claude Search rolled out broadly in 2025. It uses Anthropic's own retrieval layer rather than Bing or Google's. The reward curve differs from ChatGPT — Claude weights well-structured "About" pages more heavily, prefers authoritative tone, and is more careful about controversial or contested claims.
Optimizing for Claude Search means investing in clean author bios, comprehensive About pages, structured FAQ blocks, and authoritative source citations within your own content.
FAQ
How is Claude Search different from ChatGPT?
Different retrieval layer, different reward curve. Claude favors authoritative tone, well-formatted author bios, and balanced presentations. ChatGPT favors direct claims and freshness. Optimizing for both is the right approach.
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