ChatGPT Search

ChatGPT Search is OpenAI's integrated search feature inside ChatGPT, which performs live web retrieval and combines it with the underlying GPT model's parametric knowledge.

ChatGPT Search rolled out in late 2024 and became the default for queries containing time-sensitive cues by 2025. It uses a Bing-derived retrieval index plus OpenAI's own ranking layer. Sources are typically cited inline as numbered footnotes.

Optimizing for ChatGPT Search means ranking well in Bing, shipping clean Article and FAQPage schema, and producing content with the shape ChatGPT cites — direct definitional openers, comparison tables, and short retrievable paragraphs.

FAQ

How do I rank in ChatGPT Search?

Rank in Bing (ChatGPT's retrieval index), ship Article and FAQPage schema, write direct-answer content with specific claims, and update pages quarterly so freshness signals stay strong. See our [full ChatGPT SEO guide](/blog/chatgpt-seo).

Deeper coverage: full guide →

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